Welcome to Bye Fleur, a Sydney-based resort wear label founded in 2024, crafted for lovers of timeless & sleek style. We are a chic and vibrant emerging brand designing elevated pieces for those who want to feel effortlessly confident, no matter the destination or function.

Every design is created with intention, being versatile, flattering, and easy to wear, seamlessly taking you from beach to bar. 

As we grow, we’re excited to expand into men’s resort wear, bringing the same relaxed sophistication and sun-kissed elegance to every wardrobe.

We’re proud to produce all our pieces ethically and responsibly. Currently, we partner with a small Australian manufacturer who shares our commitment to quality and integrity. Our fabrics are sustainably certified through GREEN COMPANY, HIGG INDEX, and OEKO-TEX, ensuring your Bye Fleur pieces are as gentle on the planet as they are on your skin.

As we grow, we plan on moving to a larger manufacturer in China that continues to share our passion and commitment to ethical production. Here is our favourite quote from their website: "Ethical manufacturing goes beyond just sourcing sustainable materials; it’s about creating a positive ecosystem for workers, consumers, and the planet."

Sustainability is at the heart of everything we do, from our production practices to our packaging. Our mailers, shipping labels, stickers, sticky tape, and tissue paper are all 100% home-compostable, sourced predominantly from Hero Packaging.

Bye Fleur is built on strong values: ethical craftsmanship, environmental consciousness, durability, and quality. These principles guide us through every step, from sketch to stitch. 

Join us in celebrating slow, conscious fashion, made with love, made to last.

We can't wait for you to see what's in store, so many exciting things are coming.

With love,

The BYE FLEUR Team xx